About Me

I build startups and help other founders build theirs.

Over the last decade I've built two 7-figure businesses and helped 100s of venture backed startup founders scale.

I'm a true founders founder. I have experienced every high and low the characterises startup life.

As a result, I have deep empathy for the journey. Building businesses can be extremely rewarding, but also terrifying and lonely.

Even when you think you've succeeded and mastered entrepreneurship, the market can shift and humble you hard.

But creating something from nothing and delivering value that solves problems you care about couldn't be more fulfilling.

I try to be better every day. Better for my teams, better for my customers and better for myself.

Delivering measurable value is my northstar.

My Leadership Principles

These are some of the ever evolving principles I've acquired after 13+ years of building and leading teams.

Focus On The Customer

Your whole team needs to understand the customer, their needs and pain points. The better everyone understands the customer, the more aligned the whole business is.

Everyone Is An Owner

Everyone should be an owner, whatever their role. Give permission for people to own their work, it allows them to grow, feel autonomous and ultimately to feel more fulfilled.

Excellence As Standard

The quality of a product or service is only as good as the sum of its parts. Ensure that every aspect lives up to the standard you'd expect if you were the customer.

Find the Gaps

The best team members are always asking questions. How can this be better? How can I better understand this? What am I missing? How are other people solving this? Who has experience I can leverage?

Be Kind, Always

Remember that we're all human. We all struggles. Things can affect us in ways we don't even understand ourselves. Show up for your team, be available, and make sure people who need support can get it.

Take Action Often

Take frequent action over lengthy decision making processes. Action provides real world feedback that gives you direction, confidence and momentum.

Bootstrapper Mindset

Behaving as if your resources are constrained forces you to prioritise your spending and maximize ROI of everything that you do.

Only Great Talent

Hire team members that embody the skills, principles and attitude that align with you and your team. To compromise means losing time, money and you risk disrupting the delicate balance of your teams.

You Don't Know Everything

Assume you know less than you think you do. Surround yourself with people you trust, who have diverse perspectives that can constructively challenge your thinking.

Stay Curious

The sign of a great team member is their curiosity about everything both inside and outside of the business. They are never done learning and enjoy sharing what they learn along the way.

Keep Simplifying

Complexity is the enemy of progress. Approach every project with simplification in mind, breaking down tasks into actionable steps with clear outcomes.

Build Trust and Credibility

Trust needs to be earned. In your team, with your audience and your customers. Put your thoughts in front of people often, so they can understand you and what you have to say.

Be A Great Employer

Have fun at work and make it easy for others to have fun too. Take an empathetic approach to everything that you do and let your teams know you care about their personal success.

Always Be Communicating

Transparent and regular communication is key. Teach team members to communicate frequently and effectively. So much can be lost in translation. Misalignment can damage morale and slow you down.

Deliver Value Fast

What is the time to value? How long does it take to deliver value and how well are you solving customer pain points? Become the best at delivering value and make customers aware of the value you give them.

I regularly speak about topics around startups and careers.

Content Marketing

I have built automated content engines for my own businesses and also for founders of other venture backed startups.

Outbound Sales

I've helped over 100 founders and sales teams to scale their outbound sales campaigns.

Community Building

I've scaled a talent community to 500,000+ professionals and enjoy everything about building genuine communities.

AI + Automation

I enjoy sharing how to leverage AI and automation to build more efficient marketing processes.

Careers

I'm passionate about helping people find work that matters to them. I regularly support people in navigating career changes and starting businesses.

Startup Growth

I've worked tirelessly to grow startups over 13+ years and enjoy sharing the stories that help others along the way.

Career Highlights

A few things I'm proud of from the last 13+ years building startups.

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Bootstrapped multiple 7-figure businessesHave scaled multiple businesses to 7-figures in revenue
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Built Two Startup AcceleratorsI've built and operated two startup accelerators with 3 month programs with 1,500+ founder alumni.
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200,000+ SubscribersBuilt a newsletter to 200k subscribers.
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100+ venture backed foundersHave worked with 100+ startup founders backed by the world's leading venture capital firms.
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500,000+ Talent CommunityScaled a talent marketplace to 500,000+ candidates.
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Featured In Major PublicationsI’ve been interviewed on TV and radio, and been featured in multiple major publications.
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First Equity Crowdfunded BusinessI built one of the first businesses that leveraged equity crowdfunding. We crowdfunded £600k in a week from our own users.
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Published AuthorI'm a published co-author of The Escape Manifesto, selling 15,000+ copies.
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Regular Public SpeakerI regularly speak on topics around entrepreneurship, marketing, product and tech. I've spoken to audiences of 1,000+.
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Founding B-CorpBuilt one of the first B-Corps businesses.
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