1:1 coaching — founders, CEOs, GTM leaders

Everyone coaches your business. Nobody coaches you.

Drive profit and peace of mind with accountability, faster decisions, and deep support from an experienced operator.

Book a first session — free60 minutes · No pitch · I won't chase you

Am I still the right person to run this?

Who do I get to be honest with?

What am I actually avoiding?

Is the company doing better than I am?

Your one relationship with no performance requirement.

The problem

There is no one you can be completely honest with.

Not your investors — they need the numbers.
Not your team — they need the confidence.
Not your co-founders — they need the energy.
Not your family — they need your stoicism.

Everyone in your life needs you to be doing well. Every relationship is load-bearing. So the honest version of things has nowhere to live. The disconnect can create paralysis and slows your speed of decision making.

I'm the one person in your week who doesn't need you to be doing well.

My job is to be the best co-founder you'll ever have.

I'll give you honesty, clarity, accountability and we'll prioritize what will drive your profitability AND peace of mind.

The outcome

Six months from now, you run the company. It doesn't run you.

Where you are

The company is doing better than you are.

Every decision routes through you. The metrics are fine and you're not — and the conversations that matter most are the ones you keep not having.

Where we get to

You've had every conversation you were avoiding.

The co-founder one. The hire one. The "what do I actually want" one. Six months of held commitments, and the gap between the founder people see and the one you live with — closed.

Who it's for

People who are winning and can't say what's wrong.

→ Founders past product-market fit, before it feels solved
→ CEOs who've stopped operating and haven't worked out what they are instead
→ GTM leaders carrying a number and a team, with no peer to be honest with
→ Anyone whose company is doing better than they are

People who want a framework.

× Want a GTM playbook? Hire a consultant — cheaper and faster.
× Want accountability check-ins? Buy a spreadsheet.
× If nothing's wrong, don't manufacture something. Come back when it is.
× Not willing to be told what you already know? This will be an expensive hour.

How it runs

Two sessions a month. Six months. No curriculum.

No module one. Each session starts where you actually are — usually not where you said you'd be.

The sessions

90 minutes, twice a month

Long enough that you run out of the prepared version of your life and start telling me the real one.

Between them

Voice and text, bounded

Two exchanges a week. I reply within a day. Bounded on purpose — unlimited access makes you dependent, not better.

Each month

One thing you commit to

Not a goal. A specific, uncomfortable, dated commitment. I hold you to it, and I ask about it first thing next session.

Why me

I've seen a hundred companies from the inside. And I'm still an operator.

Fifteen years scaling businesses, 3 companies bootsrapped past 7-figures, worked with 100+ CEOs and GTM teams to scale their businesses, I'm a published author and my businesses have featured in most major publications.

I'm an operator myself. Plus I've worked with some incredible CEOs. I know what goes on inside your head. I will sit with you, on your side of the table and help accelerate you and your business.

Track record

Operating15 years, serial founder

Built3× seven-figure companies

Scaled100+ GTM engines, 40+ YC

Latest$0 → $1M ARR in 11 months

AuthorThe Escape Manifesto, 15k copies

FirstUK equity crowdfund — £600k in a week

Book a free first session

Companies I've supported

My clients are backed by

Places my companies have featured

Start here

One session. Free. No pitch at the end of it.

60 minutes, on me. If it's useful, we talk about the next six months. If it isn't, you've still had a real conversation and if I don't feel there is a good fit, I'll point you to someone who is.

Book the first session

"It's like having another co-founder with me on the journey. I have no doubt there was a 10x ROI."

Garret Roach — Co-Founder & CEO, LaunchLabs

"Mikey's strategic approach, coupled with his genuine care, made him an indispensable part of my journey."

Masha Krol — Founder, Glowstick