1:1 coaching — founders, CEOs, GTM leaders

Everyone coaches your business. Nobody coaches you.

Grow your business through focus, accountability, faster decisions, and deep support from an experienced operator.

Book a first session — free60 minutes · No pitch · I won't chase you
Am I still the right person to run this?
Who do I get to be honest with?
What am I actually avoiding?
Is the company doing better than I am?

Your one relationship with no performance requirement.

The problem

You know the company could be growing faster.

As your company grows, more decisions land on you. Who to hire. Who to fire. Where to use AI. Where to pivot.

The important decisions take too long, because there's no one to think them through with.

Your investors, your team and your co-founders are not completely neutral. That's why you can't think out loud with them.

That's where I come in.

What we work on

Three things we start on.

01

Decisions

Make faster decisions. Small ones quickly, big ones properly.

02

Focus

Spend your time on what grows the company. Less firefighting.

03

Team

Build a team that can make good decisions without you.

What we work on next

Areas we dive deeper.

Revenue and go-to-market

Positioning, pricing, pipeline, and getting sales off your plate.

AI in your go-to-market

Signals, outbound and content systems that grow pipeline without just adding people.

Your leadership team

Your senior hires, and getting them working as a team.

Hard conversations

The underperformer, the co-founder tension, the feedback you've not shared.

How the company runs

Goals, OKRs, KPIs and a weekly rhythm, so nothing needs chasing.

AI in your operations

Where it actually saves your team time, and where it's a distraction.

Board and investors

Board meetings, investor updates and your next raise.

Evolving your role

What the company needs from you next, and what to hand over.

Not sure where you'd start? Bring it to your free session →

Who it's for

Is this for you?

This is for you if

  • You run an active company with traction. Typically $500k–$10M+ ARR or venture-backed.

  • You want unfiltered pushback and a confidential sounding board. Not a cheerleader or an echo chamber.

  • You're wrestling with hard decisions Senior hiring, firing, pricing, co-founder tension, AI, pivots, etc.

  • You could grow the company faster if you had more accountability and focus. You know roughly what to do. You need someone who makes sure it gets done.

Probably not, if

  • You want someone to run the company for you You hire me to think with you, not to take over as CEO.

  • You want a course, a community or a group program This is 1:1, and the work is specific to your company.

  • You can't commit to two sessions a month Coaching only works if you show up.

  • You'd rather keep everything on the table Focus means dropping things. If you're not ready to do that, coaching will feel like pressure.

HOW IT WORKS

Two sessions a month, for three months.

The sessions

90 minutes, 2 x month

Enough time to dig deep. I prepare each session around your decisions.

In between

WhatsApp support

Send me a plan, a hire, an email you're unsure about. You'll get a straight answer.

Each month

One priority a month

One clear thing, done properly. Finishing things builds momentum.

FROM FOUNDERS I'VE WORKED WITH
“It's like having another co-founder with me on the journey. I have no doubt there was a 10x ROI.”
Garret Roach, Co-Founder and CEO, LaunchLabs
“Mikey's strategic approach, coupled with his genuine care, made him an indispensable part of my journey.”
Masha Krol, Founder, Glowstick
“Mikey's support has unlocked real growth opportunities for our business. Plus he's a great person to spend time with.”
Sangram Vajre, Founder, GTM Partners
Why me

I've built companies, not just advised them.

I've spent 15 years building businesses. Three of them passed seven figures without investors. I've also worked with 100+ B2B companies on go-to-market, including 40+ YCombinator startups.

So I know what your decisions feel like, and what usually happens next.

Built3× seven-figure businesses, bootstrapped
Latest$0 → $1M ARR in 11 months
GTM work100+ B2B companies, 40+ YC
AuthorThe Escape Manifesto, 15k copies

Go-to-market work with teams at Semrush, Lemlist, Brevo, Monzo, Wise and others, backed by YC, Sequoia, a16z and Accel.

Questions

Common questions.

How much does it cost?

From £1,450 a month. That covers two 90-minute sessions a month and unlimited WhatsApp support in between.

Is it confidential?

Yes. What we talk about stays between us.

How is this different from my board or investors?

They care about the result. I care about how you get there. I have no stake in the business, so you can think out loud and be honest.

Is it just about go-to-market?

No. GTM is my background, but we work on whatever's slowing you down: hiring, focus, your team, fundraising.

Is this linked to ContentPath?

No. Coaching is separate. I won't use our sessions to sell you anything else.

Can you work with my leadership team too?

Yes, once we've worked together for a while. Some founders bring me in to help their team with planning, decision-making and accountability. We agree up front how that works, so our sessions stay just between us.

One session. Free. No pitch at the end of it.

60 minutes, free. Bring whatever's slowing you down and we'll work through it together. If it helps, we'll talk about next steps. If I'm not the right fit, I'll tell you who is.