Decisions
Make faster decisions. Small ones quickly, big ones properly.
Grow your business through focus, accountability, faster decisions, and deep support from an experienced operator.
Book a first session — free60 minutes · No pitch · I won't chase youAs your company grows, more decisions land on you. Who to hire. Who to fire. Where to use AI. Where to pivot.
The important decisions take too long, because there's no one to think them through with.
Your investors, your team and your co-founders are not completely neutral. That's why you can't think out loud with them.
That's where I come in.
Make faster decisions. Small ones quickly, big ones properly.
Spend your time on what grows the company. Less firefighting.
Build a team that can make good decisions without you.
You run an active company with traction. Typically $500k–$10M+ ARR or venture-backed.
You want unfiltered pushback and a confidential sounding board. Not a cheerleader or an echo chamber.
You're wrestling with hard decisions Senior hiring, firing, pricing, co-founder tension, AI, pivots, etc.
You could grow the company faster if you had more accountability and focus. You know roughly what to do. You need someone who makes sure it gets done.
You want someone to run the company for you You hire me to think with you, not to take over as CEO.
You want a course, a community or a group program This is 1:1, and the work is specific to your company.
You can't commit to two sessions a month Coaching only works if you show up.
You'd rather keep everything on the table Focus means dropping things. If you're not ready to do that, coaching will feel like pressure.
Enough time to dig deep. I prepare each session around your decisions.
Send me a plan, a hire, an email you're unsure about. You'll get a straight answer.
One clear thing, done properly. Finishing things builds momentum.
“It's like having another co-founder with me on the journey. I have no doubt there was a 10x ROI.”
“Mikey's strategic approach, coupled with his genuine care, made him an indispensable part of my journey.”
“Mikey's support has unlocked real growth opportunities for our business. Plus he's a great person to spend time with.”
I've spent 15 years building businesses. Three of them passed seven figures without investors. I've also worked with 100+ B2B companies on go-to-market, including 40+ YCombinator startups.
So I know what your decisions feel like, and what usually happens next.
Go-to-market work with teams at Semrush, Lemlist, Brevo, Monzo, Wise and others, backed by YC, Sequoia, a16z and Accel.
From £1,450 a month. That covers two 90-minute sessions a month and unlimited WhatsApp support in between.
Yes. What we talk about stays between us.
They care about the result. I care about how you get there. I have no stake in the business, so you can think out loud and be honest.
No. GTM is my background, but we work on whatever's slowing you down: hiring, focus, your team, fundraising.
No. Coaching is separate. I won't use our sessions to sell you anything else.
Yes, once we've worked together for a while. Some founders bring me in to help their team with planning, decision-making and accountability. We agree up front how that works, so our sessions stay just between us.
60 minutes, free. Bring whatever's slowing you down and we'll work through it together. If it helps, we'll talk about next steps. If I'm not the right fit, I'll tell you who is.